When a person comes to a strategic session with a coach or consultant, something important has usually happened internally.

They have reached a point where they cannot fully determine their direction alone. They may feel confused, stuck, or pulled in several directions at once. Sometimes they have goals but lack energy to pursue them. Sometimes they are unsure whether the goals they have are truly theirs.

The role of the coach or consultant in the first strategic session is not immediately to build a strategy.

The first task is something more fundamental: to clarify the client’s starting point.

Before we decide where to go, we must understand where we actually are.

Transactional Analysis (TA) provides a powerful framework for this process.

The First Strategic Session: Clarifying Direction Through Transactional Analysis